In Episode 26 of The UnbrandMe Podcast, host Peter Grech sits down with Lilly Pavlou, Executive Director of Qube Events, for a conversation that goes far beyond event planning. From her early days in Pretoria, South Africa, to running innovative global conferences, Lilly shares a remarkable journey of resilience, purpose, and leadership.

She opens up about “the ceiling hitting her,” leaving a career she loved, and how that moment sparked the creation of Qube nearly 10 years ago. Lilly unpacks the values that guide her — content and contact — and why building authentic, connected communities is the heartbeat of her work.

We explore the highs and challenges of the events space, the pivot to digital during the pandemic, and her recent step into M&A with Hatton, helping companies navigate growth and legacy. Packed with practical wisdom — from team culture to personal courage — this episode is a masterclass in leading with heart.

If you’re an entrepreneur, a leader, or simply someone who believes in the power of human connection, this one’s for you.